FEMININE TRANSGRESS: SOCCER. A LOOK FROM THE PRESS CARTOON, MEXICO 1970-1971

Abstract

The main interest of this research paper is to analyze through the cartoon and
some press news the construction of the speech that was done by “Excelsior” and
“El Día” related to women and their irruption in the first women international
championships done in Italy (1970) and Mexico (1971). We took the idea that
football became a conflict area for Mexican people that desired to practice this
sport since they were generally defined as transgressors to the conditions and
social values that should define them, and we ask about the role of the press in the
elaboration of this vision. In this sense, we are specially interested in study the
perspectives of the gender that press expressed, reproduced and projected around
women, football and players from a triple connotation: as expression of shared
ideas by the universe of their readers, as a diffusion channel of the speech of the
dominating gender, and as a producer of imaginary collectives that finished up
defining a particular perception of this sport and the appropriation by women of
a reserved land, at least symbolically, to the expression of masculinity.